normal i sverige

The phrase “normal i Sverige” can be interpreted in a few ways. Here’s a breakdown of some common understandings:

1. The retail chain “Normal”:

• Normal is a Danish retail chain that sells everyday branded goods like skin care, hair care, makeup, and cleaning products at fixed, low prices.
• As of June 2024, Normal had 116 stores in Sweden.
• They continuously introduce new products to their stores.

2. Societal Norms and Values in Sweden:

When talking about what is “normal” in Sweden from a social and cultural perspective, it encompasses a range of norms and values. Here are some key aspects:

• Equality: Swedes often highlight equality, including gender equality, as a core value.
• Environmental Awareness: There is generally a strong emphasis on environmental consciousness.
• Child-rearing and Education: The Swedish approach to raising and educating children is often seen as distinct.
• Democratic System: The democratic system is a source of pride.
• Order and Fairness: Concepts of orderliness and justice are important.
• Social Welfare System: The comprehensive social welfare system is a significant part of Swedish society.
• Individualism and Privacy: While valuing equality, Swedes also tend to be quite individualistic and value their personal space and privacy. They may come across as reserved or quiet, especially initially.
• Direct Communication: Communication is generally direct and to the point. Small talk is often avoided, especially with strangers.
• Punctuality: Being on time is considered important.
• Taking off shoes indoors: It is customary to remove shoes when entering someone’s home.
• Addressing people by their first name: This is the norm, even in professional settings.
• “Lagom”: This Swedish word signifies “just the right amount” – not too much, not too little. It reflects a preference for moderation and balance in many aspects of life.